Become an Underwriter

Support KSVR & get your message out!

KSVR offers local businesses and organizations the opportunity to support our station in exchange for on-air announcements that reach our listeners.

In public radio, this is known as "underwriting." When a business decides to underwrite with us, they make a donation to support our station and in return, the station can choose to air announcements that acknowledge and identify the sponsors.

Underwriting opportunities are available to for-profit and non-profit organizations. In addition to underwriting, non-profit organizations can also sponsor public service announcements.

Not interested in underwriting and just want to support KSVR?
Learn about making a donation instead.

Why be a KSVR Underwriter?

Underwriting is an alternative to advertising.
Identify your business as a supporter of KSVR, Skagit County’s college/community radio station. Underwriting puts you in touch with KSVR’s diverse, dynamic audience.

Cost-Effective Identification in English and Spanish.
Underwriting acknowledgements are concise and gimmick-free, linking your business with a high-quality image of commercial-free radio in the community interest.

Support programming you enjoy.
Identify your business with a particular style of music or personality found only on KSVR.

Tax Benefits.
Underwriting is a tax-deductible, charitable contribution. 

Get started.

Contact our underwriting representative, Joseph McGuire by phone (360) 416-7001 or email joseph@ksvr.org.

 

Underwriting Guidelines

Please note that guidelines may vary depending on underwriters IRS tax status. Contact us for details.

Content
The goal of underwriting language is to convey the most effective connection between the client’s product, service or event and our listeners.

Length
Each underwriting announcement may be up to 20 seconds in length, including the introduction (“Support for KSVR comes from ...”).

Encouraged Content

  • Name, location/address.

  • What the underwriter does, which can include a value-neutral description of products(s) or service(s).

  • Historical information, such as the length of time the sponsor’s establishment has served the area.

  • Telephone number.

  • Website URL.

We cannot air the following…

  • Comparative, qualitative or overtly promotional language.

  • Calls to action.

  • Inducement to buy.

  • Price or value information.

  • Third party endorsements.

  • First person words which imply endorsement by the station/announcer.